Monthly Archives: October 2017

How Market Segmentation Is Exactly

One of the practices used in marketing is called Market segmentation. This is quite effective during the research part of a marketing campaign, giving your company a more direct group of consumers to research and target. Market segmentation can best be described as the process of dividing a broad customer base into smaller groups based on certain criteria. The criteria will range quite widely based on what the company is trying to market. Some of the more basic groups are age, gender, lifestyles, and product familiarity. By beginning your marketing research with market segmentation, you can gain quite a bit in both knowledge and cost savings.

It Helps You Get To Know Your Consumers

By using market segmentation on your customer base, you now have a smaller and more direct consumer group to research. Rather than learning the shopping habits on a wide range of customers, you can focus on a particular age, resident area and even gender. By narrowing down your research to a smaller group, you are able to fine-tune your surveys and studies to a particular area. You have already removed variables that do not affect this segment, so now you can focus on the variables that do affect them�”how it relates to you. This saves both time and money on research that is no longer needed. It also contributes a more direct marketing campaign to the preferred group. This direct marketing allows you to send a customized message to a smaller group rather than a broad one to a wider audience. It also allows quite the opposite; through research, you can segment a group that generally does not use your product or service. You now have a smaller group to find out why, and you have insight into what you can do to open up your company to a new customer base.

You Can Now Speak Their Language

Once you have targeted a certain market segmentation, you can produce a marketing campaign that speaks their direct language. Advertising a late night coffee shop in a busy district will have a very different message to seniors than it would to young adults. If you want to let young adults know about this particular shop, the look and feel of your campaign should cater directly to them. If the point of your marketing is to introduce your shop to an older generation, then the look and feel of your campaign will target this group and will look very different than the message to a younger crowd. This would not be possible without the help of market segmentation.

Market segmentation is an imperative part of today’s marketing. Advertising to a general consumer base is not cost effective or efficient. In today’s economy, it is very difficult for the largest of companies to maintain this type of advertising. Market segmentation breaks down your consumers into smaller groups that become much easier to target and deliver a message to. If you are looking to grow your business, or even to maintain a certain success level, talk to a reputable marketing company about marketing segmentation and how to customize it to work effectively for you.

Increase Response Rate With First Question In Email

Have you tried reading the first sentence of your survey and make you want to complete it? Do you want to find out more just by looking at your online survey? If your answer is yes, it’s good hook and good enough for drawing into the blog and complete it. All of these are relevant because this is how embedding questions into email works. Once someone gets a taste of the survey, they are about to take and more likely finish it. So, how does this technique really works?

Usually, when sending a survey in an email, there is always a survey title, a button, and a short introduction that will attract you to open the survey in a new page so you can start taking it. However, even the most attractive button is not an amazing hook. Through embedding a question, you give the respondents a taste of the survey by letting them respond to the first question in your survey right there from the email client. Answering questions immediately open a link to an online survey that provides the chance to complete this on their own.

However, since the questions embedded in emails get higher response rate compared to the rest of the questions in the survey, it is a great idea to utilize the question that is most vital to you. For instance, if you are sending survey for customer feedback, you might want to embed NPS question. You are free to embed either NPS questions or multiple choice questions into your emails. What’s more is that embedding questions in an email is just a simple process.

To use this technique, here are some of the tips you may take for consideration:

-While embedding questions into emails can boost the rate at which individuals start taking your survey and the rates they complete it, this will not affect the data’s accuracy.

-In case you’re worried, embedding questions from the survey into emails doesn’t shorten, shrink or alter your survey in different ways.

-Since the feature chooses automatically the 1st question on the 1st page, you cannot use randomization for blocking or page randomization on the survey’s first page if you like to embed questions into emails.

-Ensure that the questions you would like to embed is the first question on the survey’s first page.

There are many reasons why embedded questions in emails work and these include the following:

-When the respondents click on the embedded questions to start the survey, they feel much compelled to complete this because they have invested their time already through responding to the first question.

-Respondents will click on single questions in emails compared to a page of the questions or buttons leading to surveys. This may be because of the reason that a single question is less daunting compared to a long list of the questions.

Sales Training Company

In present marketplace you need to have aggression to achieve your goal and hunger for success. Sales is the key part for any company and its growth. YMS will help you to improve your sales performances, make your idea a great success and be more effective in all part of your life professional as well personal.

In present corporate world, some people may relish an extroverted sales personality that makes them a natural fit for the sales team, selling effectively is still a skill that must be developed and taught to them in most easy at the same time effective way. Sales training can help aspiring salespeople develop and practice the skills they need to succeed and increase their confidence level by repeating them.

We have got 8+ years’ experience of supporting and counselling effective high-tech businesses, helping them achieve their business objective and at the same time help them to dominate the industry in which they want to do business. Our detailed training program, covering all the essential elements will help you to do proper business in proper way for health internal and external relationship.

Personal development is a lifetime process. It’s a way for people to judge their skills and potentials, deliberate their aims in life and set goals in order to comprehend and maximize their potential. We will help you to identify the skills you need to set life goals which can enhance your employ ability prospects, relationship prospects, personal bonding and raise your confidence and lead personal empowerment.

Yatharth Marketing Solutions A leading Sales Training & Consulting Firm based in IT industry from last 8+ years and we have helped more then 50+ IT companies to grow their business. We know the exact sales process of IT industry starting from Lead generation to Closure to Repeat business which makes us the most trusted sales partner for any IT company.

Yatharth Marketing Solutions will help you train your employee in a way that your sales team can increase the pricing and at the same time with less efforts they can effective closure.

Our training will also help them to develop positive relationship with your client to generate maximum repeat business. YMS believes that you should generate minimum 60% repeat business each month to get maximum branding and positive word of mouth.

Yatharth Marketing Solutions will help you train your employee in a way that your sales team can increase the pricing and at the same time with less efforts they can effective closure.

Our training will also help them to develop positive relationship with your client to generate maximum repeat business. YMS believes that you should generate minimum 60% repeat business each month to get maximum branding and positive word of mouth.

Why You Need Quality Content For Good Seo

People Will Understand What You Are Trying to Say, More Clearly

No matter if the goal of your content is to entertain the visitors of your website or make them call you, if the content is poorly written, you will not get the effect you are looking for. Every text you write, especially if you are writing blog posts
for your website, should have a message. Try to focus on one main thing in those articles that will help the visitors get a better idea of what you do, why they need your products or services, etc.

Lower Bounce Rate

When your content is written well and is nicely structured, the chances of people clicking on the page without reading the text will be lower. This will result in a lower bounce rate and eventually, it will improve your ranking in the search engines.

Earn People’s Trust

When the content of your site is good, the readers will trust you more. If the content is free of grammar mistakes or typos and you provide the visitors with valuable information about your
company and services, you will receive more calls from potential customers. Also, if people like the article you post in your blog, chances are that they will return to read the next one.

However, in case you don’t have the time or the creative writing skills necessary to create good content for your website, you should leave this job to professionals. You can always turn to an online advertising agency that can not only create quality content but a beautiful website too. When both these things are done right and your website is optimized by experts, you will soon be in the first places on the SERP for keywords relevant for your business.

However, you can undertake some additional actions to improve your search results positioning.

Blogging

The blog on your website is an essential marketing tool when you are a small business owner. This is the place where you can showcase your expertise and provide valuable information to your target audience. The more you provide good
blog content that helps your audience, the better online presence you will get.

Learn SEO’s Basics

Sometimes, even without the help of an advertising agency, you will be able to increase your online visibility. When you create good content and are using some basic on-page SEO techniques, your company’s website can rank better. Once you have written your content, you should write a description page and post titles. Choose a good anchor text that includes a keyword and make internal links, add descriptive alt tags to all images, and create unique page titles using a relevant keyword.

Get Customer Feedback

One of the best ways to get more online visibility is by encouraging your clients to leave a review on Google+, Yelp, Facebook, etc. A recent survey has shown that 90% of the targeted people made their decisions influenced by the reviews they had read online. So, if you want your business to grow and be more visible, you should ask your website’s visitors to share their opinion about your services on the Internet.

Be Active on Social Media

Every single business can only benefit from social media activity. This is why you need to take the time to decide which platforms are right for your business and become active on them by posting content regularly. This will make it easier for people who are looking for products or services like yours to find you.

Facebook And Google Took Over The Digital Advertising Industry

The latest figures shared by the Interactive Advertising Bureau show that the third quarter of 2016 was the biggest so far, with a total of $17.6 billion spent on digital ads. This is a 20% increase from the same period in the previous year because of the mobile and video growth.

It was estimated that digital marketing revenue in 2015 went up by 20% from the previous year to a record of $60 billion. Nearly 65% of the revenue went to Facebook and Google, with the search engine giant taking $30 billion and Facebook – $8 billion.

This duopoly control has an increasing impact on the tech advertising market so far. According to some recent analysis of the Financial Times, both the financing deals and the amount raised by ad-tech companies had gone down sharply in the last year.

The number of ad-tech companies who are raising money has dropped by 17% last year in comparison of the earlier one, and the total volume of funding fell with 33%, putting it back where it was in 2013.

In the past, online marketing was seen as an add-on or a supplement to the traditional advertising markets; however, this is no longer the case. According to the estimates of the eMarketer, spending on digital advertising in the USA will probably grow this year, to the point, where it’s more than the amount spent on TV advertising.

This is why, if you are a business owner who wants to achieve business growth and have an online presence, you will need a reliable partner to manage your online advertising campaigns. In today’s competitive market, having a good website and SEO specialists helping you is becoming more and more important, so you should not overlook the significance of hiring a good marketing agency.

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.