Due to wide spread usage of cellular phone, Mobile Email Marketing has become an influencing factor for effective online marketing. Moreover, studies have shown that over 90% of the world’s population makes use of mobile phone, creating the perfect platform to carry out SMS Marketing Services. Besides being an amazing channel for staying in touch with interested customers, through SMS Messaging Service, an online marketer can as well expect higher return on investment (ROI). With 8.6 trillion text messages delivered annually all across the globe, marketing teams are no doubt finding SMS Marketing to be an extremely rewarding channel for running mobile campaigns but are we all sure about the techniques which makes it so successful? If not, here are few tips that can make our discussion clearer.
Effective SMS Marketing Practice
Offers through SMS
For businesses like trade store or outlets, SMS allows them to promote offers and discounts directly to consumers. This works quite well because it can persuade likeminded consumers or interested customers.
Stress on “Timing”
To make sure that the planned SMS campaign come out with flying colors, it is essential to emphasize on time. Normally, a text message sent during busy working hours might not bear as much fruit as much from a SMS delivered on Saturdays and Sundays, when customers will be relaxing the weekend. Likewise, when a consumer purchases a product, a message can be delivered to him/her regarding related products. Furthermore, SMS which are composed stating expiry date about the service or product can garner quick result.
Short and Simple:
Since now days people remain occupied maximum of the time, it is important that the text is short, crisp and contains the actual message. According to SMS Marketing Statistic, mobile email marketing can be successful if the main point of the promotion is covered within 160 characters.
While crafting campaigns and promotional activities, it is vital to remember that sending SMS is a privilege for the online marketers but not a lawful right. So disturbing a customer with frequent messages or text with no point will spoil the brand’s reputation. Furthermore, no one appreciates spam, thus take care to stay away from it.
Segment your Audience
Many a times we get to hear, “these messages are of no use to me”. This happens when online marketing professionals fail to recognize and divide their audience. All people won’t have the same requirement, thus it needs to figured out which category of people will best serve your purpose.
Identify your Link
While sending SMS, many marketers offer link for details regarding the product, discount or service. One should note that the link should not be lengthy and occupy maximum of the characters by it. An update URL shortening tool can be utilized to create the most effective link.
From the points sited above it can be concluded that SMS Marketing can be one of the most popular and effective channel of communication for the current century if implemented well. To enhance the various stages of sales funnel and direct target of explicit audience, tactical execution of SMS marketing services can serve the need of the hour.